With the introduction of the driving simulator Hard Truck 2, truck driving just got a lot cooler.

The drivers goal is to deliver cargo to the townsfolk.  Drivers start with a long-haul truck and successful drivers can upgrade their trucks or change trucks completely. 

Extremely successful truck drivers even have the ability to hire a bankrupted rival.  The truckers goal is to get hired for deliveries and market goods from town to town, and eventually monopolize the entire delivery business.